Getting to Exit
How to Leave Your Business on Your Terms
By David Reid
A proven 9-step framework for business owners who want to plan an Optimal Exit — one that delivers the money you need, the timing you want, and the life you've been putting off. We all exit our business one day, one way or another. You deserve an Optimal Exit, not one under duress or by chance.
How David Can Help
Three ways to get started
Whether you need personalized guidance, proven tools, or an inspiring speaker — David brings real-world experience to every engagement.
Inside the Book
A roadmap that breaks with traditional thinking
Getting to Exit is not another book about maximizing your sale price. It's about curating an exit that delivers the money you need, the timing you want, and the life you've been putting off. Put together it is known as the Optimal Exit.
How to uncover your true "why" for exiting, so you are not just chasing money
Why you must calculate your real financial need before choosing an exit path
Ten different ways to exit and their characteristics
How to understand the gap between where you are and where you need to be
Why working "on" your business will command a premium valuation
The system for identifying your ideal buyer years before you sell
We will all exit our business one day, one way or another. You deserve an Optimal Exit, not one by accident or under duress.
David Reid
Author, Getting to Exit
Optimal EXIT Achieved 2015
About the Author
David Reid
David Reid knows the struggle of exit planning intimately. As a CEO and founder, he spent 20 years growing his business to over 100 employees and selling the business for a premium valuation, concluding in an optimal exit — all before he reached 50.
Ten years into the business, David came to understand that he would one day exit, and to do that optimally, he would need a plan. He distilled everything he learned about selling and exiting a business to build a 10-year plan to get there.
That process became the foundation for the proven 9 Step Getting to Exit Framework.